Knowing how hard to sell yourself in your CV is an age old challenge. Matt Craven, Personal Branding Expert and Founder of The CV & Interview Advisors tackles this subject from an aviation sector perspective and offers some interesting insights.




I call this ‘knowing where to set the dial’ – your average job seeker tends to set the dial too low, largely because it’s uncomfortable to sell yourself. It creates a feeling of self-consciousness that doesn’t sit well with many people.

I used to train people in customer service and I would often say that if you don’t feel slightly uncomfortable with how nice you are being, you are probably not being nice enough! 

The same could be said of writing a CV; if you don’t feel slightly uncomfortable with what you are writing, you are probably not selling yourself hard enough.




I’m not advocating being braggadocious or using unsubstantiated superlatives, but if your CV doesn’t communicate that you are good at your job then how will anyone know? 

I’ll often mention during coaching sessions that there’s no osmotic force, no telepathy, no higher-being telling the world how great you are! If your CV (and maybe LinkedIn profile) don’t communicate your professional worth, then no one will ever know.




The trick to it is to back everything up with examples; that way, you feel more comfortable with your assertions and avoid ‘imposter syndrome’. 

A good CV will have plenty of achievements in the career history, which focus on the outcomes you have driven for your previous employers – these outcomes should be backed up with tangible (opposed to anecdotal) evidence of success.



Case Studies

A liberal smattering of mini case studies also works well for many roles within the aviation sector (but not all). We recommend having three on page one written in the STAR formula (Situation, Task, Actions and Result). The idea is to elevate your three biggest and most relevant achievements onto page one, giving them enough context to stand alone by writing them in case study format.


Obviously, there are many more tricks to creating a great aviation sector CV, so Aviation Job Search are running a one-hour Advanced CV Writing workshop on Thursday 13th February at 7.15pm – we’ll talk more about case studies, personal branding and selling yourself in this session.

You can register for free below.

20 top CV tips for 2020

20 top CV tips for 2020

Writing a CV that stands out from the crowd is a challenge. Employers won't spend too long looking through your CV - in fact, if they receive a high volume of applications, the most they'll do is skim read to find the keywords they are looking for. Therefore if you...

Share This