Five of the Best Ever Airline Marketing Campaigns

Five of the Best Ever Airline Marketing Campaigns

Haven’t you heard? Marketing, communication, and public relations are essential, especially in the competitive airline industry. With a plethora of similar companies competing for customers, airline marketing campaigns tend to be huge budget and super creative.

Airline content marketing often includes website content, blogs, applications, and social media strategy to attract and retain their audience.

Among other things, airlines are also striving to go viral with their campaigns to generate buzz and outshine their competitors. Thus, enthralling video campaigns help click with passengers and amplify market positioning.

In this post, we will go over 5 of the best marketing campaigns run by airlines in the past few years.

 

 

Air New Zealand – Your Middle Earth Airlines

Amid the Hobbit movie’s popularity, Air New Zealand entered into an agreement with the production companies. Under the contract, the carrier’s marketing campaign included a Hobbit-branded aircraft and a Hobbit-themed safety video called The Most Epic Safety Video Ever Made.

The company forran the upcoming release of the latest movie with an elfin stewardess opening the safety video in Middle-earth, leading actors as airline passengers, and orcs in oxygen masks. The clip is a romp through the Tolkien universe: usual airline passengers could fly to Hobbiton, Mordor, and the Iron Mountains. The video was a nice addition to the carrier’s existing set of unconventional in-flight videos.

KLM – Surprise Campaign

Another airline company that has made a splash (for better or for worse) is KLM Royal Dutch Airlines. The carrier decided to surprise their passenger with something enjoyable to make their wait more pleasant. The airlines went with the social media style and presented the KLM Surprise initiative.

During the holiday influx, the company’s team monitored passengers who shared their flights on social media like Foursquare and Twitter. After identifying the passenger, the Surprise team analyzed their social media profiles and then surprised their passengers at their gates with small personalized gifts.

Although this campaign goes well beyond traditional marketing, the results of this activity speak for themselves. The company’s profile got more than 17,500 followers on Foursquare, a Twitter reach of more than 2 million, and over 250,000 views on YouTube.

WestJet – Christmas Miracle

In December 2013, Canadian airline WestJet made an amazing Christmas gift to its passengers. The team set up a digital kiosk at departure gates where passengers would scan their boarding passes. After reading the data from the card, a “live” Santa Claus appeared on the screen, against the background of a dressed-up Christmas tree, wearing a traditional costume.

He would “recognise” the person standing in front of the mystery box, greet him, and ask travellers what they wanted for Christmas. WestJet employees took notes behind the scenes, and then scrambled to purchase, wrap, and label gifts for the passengers when they landed.

The surprised, flabbergasted, and emotional reactions of the gift’s recipients made for a cute video. As a result, the campaign video has racked up an amazing 44 million views on YouTube and 13,000 Facebook likes. Inspired by mind-blowing success, the airline company ran its Christmas campaign in upcoming years and kept on engaging travellers and the marketing world.

Icelandair – Iceland Stopover

Icelandair’s Stopover program allows travellers to experience a twist on the normal service. Thus, passengers had an opportunity to stopover in Iceland at no additional airfare for up to seven days. The program was available to passengers traveling to 23 destinations in Europe and 21 destinations in North America.

As a promo, the carrier launched a manifold content marketing campaign that featured a contest. The contest winners were awarded a 48-hour stopover and a personal guide.

Icelandair’s marketing model was reinforced with the hashtag #MyStopover, which motivated passengers to share their stopover experiences on social media. The airline company has been doing it for decades now with followers still contributing content to the campaign and boosting their social media exposure.

JetBlue – Reach Across The Aisle

In 2016, Jet Blue’s marketing campaign was a tongue-in-cheek reprimand amid the growing polarisation of the American political environment. In their ad, an airline company challenged 150 passengers to lay aside diverging views and embrace compromise to become at one with each other on a single destination.

If they could come to an agreement, they would win round-trip tickets. A social masterpiece of Mullen Lowe, the marketing stunt reinforced JetBlue’s effort to remind people of harmony at the time of political rancor.

The campaign fetched more than 600 traditional media placements, garnering more than 300 million impressions worldwide.

The Bottom Line

In a digitised environment, innovative marketing has become a priority for global businesses. Out-of-the-box promotion is what helps attract more customers and generate sales. This is especially true for airline businesses.
Without some unique and never before seen marketing approaches, you will fail to retain the customers and increase their loyalty. We hope that the aforementioned advertising trailblazers have helped you to get a better idea of what your marketing efforts should be like.

Article written by Marie Barnes. Marie Barnes is a Marketing Communication Manager at LinksManagement link building service and is a writer for gearyoda. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.

Aviation Job Search releases its 2020 Year in Review

Aviation Job Search releases its 2020 Year in Review

Aviation Job Search has released its 2020 Year in Review. The report details how Covid-19 impacted:

  • Jobs in the aviation industry
  • Traffic, applications and jobs posted to Aviation Job Search
  • The lives and careers of our jobseekers
  • The job search and the shift in priorities as a result of the events in 2020

The review also details Aviation Job Search’s response to the pandemic and highlights the exciting developments which will be added to the site during 2021 and beyond.

 

To download the Year in Review, simply click the red button now. 

3 Tips for Writing a Killer Cabin Crew CV

3 Tips for Writing a Killer Cabin Crew CV

We recently caught up with Bridgette Hernandez to discover how to write a killer cabin crew CV. This is what She said:

 

“While recruiting may be currently paused for some airlines, travel restrictions will lift eventually and airlines will return to normal recruiting patterns.

If you’re looking towards a career as cabin crew, or hoping to switch airlines in 2021, now is the time to start preparing your CV, ready for the upturn.

To find the best candidates for cabin crew positions, airlines often organise cabin crew days every month or two. During these events, you can talk to the airline representatives, people who already work in cabin crew positions, and apply for such a job yourself.

However, if you are going to attend such an event, you will also have to face strong competition. Thus, you will need something that will represent you and your experience well and will put you ahead of all other job candidates.

Your CV can be your trump card in this situation, and today, we will take a look at a few tips that will help you write a CV that will highlight all your best qualities as a professional and will help you stand out.

 

 

1. Follow the Format

First of all, a good cabin crew CV should be comprehensive but also easy to browse. To achieve that effect, you need to follow a certain structure. You can try to position all the elements of your CV in the following order:

  • Start with name and contact details at the top. Provide relevant details, such as the position you’re applying for, your location, phone number, and address.
  • Proceed with a career objective. This component is usually considered optional, but it gives you an advantage over your competitors, as it gives a quick overview of your skills, experience, and abilities. With a career objective, your CV has more chances to be considered.
  • List your work experience. If you’re applying for a position in a cabin crew, it is advisable to tailor your CV to that goal. However, if you’re just starting your career, list all the experience you have but try to make it relevant to the cabin crew position you’re applying for.
  • Document your education. You can either include your full education or just a college or university education. Don’t forget to mention your specialisation and degrees.
  • Include a comprehensive list of relevant skills. In this section, talk about your skills and the experiences that helped you gain them. It will add some credibility to your CV.
  • Add hobbies, volunteering activities, etc. These parts are also optional, but if you have additional experience that can help you get ahead of your competitors, include it in your resume. However, think about how these experiences can be connected to a position in a cabin crew.

 

This is the standard format for a cabin crew CV. However, you can switch work experience and education, especially if you will be a new cabin crew member and don’t have any relevant experience in this field yet.

 

2. Personalise Your CV for Each Position

Now, let’s talk about how you can tweak your CV to make it stand out. The last thing you want your cabin crew CV to be is average, especially if you’re applying for a job at an airline where the recruitment process is very competitive.

One thing you can do is to personalise your CV for each cabin crew position you’re applying for.

For instance, many airlines are looking for certain characteristic features and abilities in cabin crew. You can tailor your CV to the employers demands by going through their job posting and picking the keywords that describe the features and abilities they’re interested in.

​Claire Atkinson, a career coach and CV writing specialist at TrustMyPaper says, “you can do the same keyword search for particular cabin crew skills that an employer is looking for.”

One of the most common problems in all CVs, not just the ones intended for cabin crew positions, is that they are oftentimes too generalised.
But, if you tailor your CV to each employer’s demands, it will make your experience more relevant in their eyes, thus, giving you a considerable competitive advantage.

 

 

3. Add Transferable Skills

In your cabin crew CV, you will have to break down your skills into two categories – core skills and additional skills.
Core skills for a cabin crew member usually include:

  • Customer service skills – greeting the passengers, dealing with their enquiries, and helping them during emergency situations.
  • Communication skills – interacting with colleagues and passengers on a professional level, ensuring full understanding and rapport.
  • The knowledge of health and safety – the ability to check the working condition of health and safety equipment, as well as detecting and preventing suspicious behaviour on board. First aid skills can also be added to this category.
  • Sales and marketing skills – some airlines notify their cabin crew applicants that their task will be to promote products they will sell on board off the cart. If the job posting indicates this skill, you should also add it to your core skills list.

 

However, if you’re just starting your career as a cabin crew member, you might not have some of these core skills yet.

In this case, you should compose your skills list with some transferable skills that you’ve gained from your previous jobs and that are relevant to the cabin crew job position.

  • For instance, the list of transferable skills for a cabin crew member might include:
  • Basic communication skills – speaking, writing, listening, facilitating a discussion.
  • Crisis management – identifying and handling a problem professionally.
  • Interpersonal skills – developing rapport with people, cooperating, mentoring, delegating.
  • Management skills – coordinating and planning tasks, managing groups of people.
  • Organisational skills – punctuality, time management skills, accepting responsibility.

 

Even though you might not have the crucial cabin crew right skills away, transferable skills will be enough to build the initial version of your cabin crew CV.

But, both for core skills and transferable skills, make sure that you tie them with experiences that helped you gain them to add more credibility.

 

 

Start Working on Your Cabin Crew CV Now

Even though some airlines are not hiring at this minute, it doesn’t mean that you shouldn’t start preparing. Writing a good CV will take you some time and a lot of revisions before you get the version that you would want to hand to your future employer.

To make sure that your CV stands out right away, make it well-structured and organised, personalise it to each employer and job posting, and work on the list of core and transferable skills.

The final result of your CV should look like one strong unit that represents you as a professional.”

 

Who is Bridgette Hernandez?

Bridgette Hernandez is a professional writer and editor. She educates and trains professional dissertation writers as her main job and also volunteers as a career coach and resume writing expert at her local employment centre.

3 Tips for Writing a Killer Cabin Crew CV

3 Tips for Writing a Killer Cabin Crew CV

We recently caught up with Bridgette Hernandez to discover how to write a killer cabin crew CV. This is what She said:   "While recruiting may be currently paused for some airlines, travel restrictions will lift eventually and airlines will return to normal...

Does working in aviation affect your personal life?

Does working in aviation affect your personal life?

We recently caught up with our guest blogger, Alex, to discover if working in aviation affects your personal life. This is what he said:   "Not all jobs are created equal, and that is truer for aviation than most other jobs. Working on a plane as a pilot, crew...

Top Tips for New Cabin Crew

Top Tips for New Cabin Crew

We recently caught up with Arslan Hassan from Dynamologic Solutions to discover top tips for new cabin crew. This is what he said:   "The airline industry is expected to pick up from where it left before the Coronavirus. The latest statistics show that air...

A Cabin Crew’s Guide to Healthy Travel

A Cabin Crew’s Guide to Healthy Travel

We recently caught up with Shawn Mack to discover a cabin crew’s guide to healthy travel. This is what he said:

 

“Are you a traveller by passion or have to stay in the clouds due to hectic conference schedules? Do you feel your old, fitness-enthusiast self-fading as your new career-oriented self takes over? Is it difficult to keep both sides of yourself in balance?

Well, only because you have lots of traveling involved in your life certainly does not mean you’ll have to let go of fitness. Has anyone ever told you having a healthy trip is possible? Yes, it is!

Here are an experienced cabin crew’s recommendations to stay healthy during travel!

 

 

Be Wise About Your Meals

When traveling, the worst mistake one can make is to rely on airport food. Yes, the unique names on the list might sound tempting. But, they’re certainly not whole-foods. You’re likely to develop deficiencies and get your body out of shape.

Hence, one way to keep up with your fitness is by preparing the meals and snacks for your flight. Make a food bag in which you can store all the containers and jars for the flight.

Adjust light, home-cooked food in your meals instead of stocking up with canned foods. For snacks, you can add nuts, protein bars, or even chocolates!

Moreover, while traveling, you can combat bloating by adding collagen peptides to your food. Another way is to keep turmeric and ginger tea at hand.

Plus, do not forget to incorporate greens into your meals. Vegetables are a vital source of nutrients that must be present in our body to stay healthy.

Now, in case you don’t want to consume salads when tempting food rests on your table, you can compensate for it with tablets. But, do not make it a practice of substituting greens with supplements. As for snacks, you can add nuts, protein bars, or even chocolates!

 

 

Either Avoid or Treat Bloating

Perhaps, the biggest health problem encountered during travel is bloating. An individual’s stomach gets swollen after food consumption. However, there are methods to resolve this problem.

One, do not eat before landing. Have a drink, but do not eat to avoid the post-flight bloating. Second, while traveling, you can combat bloating by adding collagen peptides to your food.

Another way is to keep turmeric and ginger tea at hand. Or, if you get bloated frequently, then try digestive enzymes or prebiotics.

 

 

Get Moving!

Traveling does not translate into no more workouts. Maintaining a workout routine is still possible while having to catch various flights and traveling. Sounds impossible, but people have done it, and so can you.

Try fitting in workouts and exercise sets in between your stays at Airbnb or hotels. You can also go on a run.
Also, you can try attending any workout class in the city you’re currently staying in. When on the road, you can always pause at places and get a little warmed up.

Now, the exercises don’t have to be hectic. You can start by simple rope skipping and make your way up to complex poses as well as yoga!

 

 

Stay Hydrated

When in planes, you’re likely to experience the most dehydrated time of your life. The change in atmosphere and time zones is sufficient to mess up with your body. However, the drastic decrease in humidity levels on an airplane means more water exits your body. Thus, leading to intensive dehydration.

According to studies, when in the air, one must consume up to 8-ounces of water every hour. So, an effective method to maintain fitness is to drink lots of water. Carry a reusable water bottle when traveling, and keep it refilled all the time.

 

 

Enjoy & Relax

Your body is healthiest when it’s happy. Whether you’re traveling or working 24/7, it doesn’t mean you shouldn’t deprive yourself of the pleasures of life. It will only result in dissatisfaction, reduced productivity, and stress. Hence, stealing away joy from yourself will only harm you.

Know you deserve better, and learn to make ways for it yourself. When feeling exhausted or tired, pause for a while, and nurture yourself.

Eat something good, watch something hilarious on the seatback touch monitor screen while traveling, and do something you love in your free time you could go for a walk, swim in the cool waves of the beach, or concentrate as you do yoga. Studies show investing a portion of time on yourself and pleasure can boost happiness. It also makes you efficient at dealing with problems.”

Who is Shawn Mack?

Shawn Mack is a content writer who offers ghost writing, copy-writing, and blogging services. His educational background in business and technical field has given him a broad base from which to approach many topics. He is also fond of writing interesting articles on technology & digital marketing related topics.

3 Tips for Writing a Killer Cabin Crew CV

3 Tips for Writing a Killer Cabin Crew CV

We recently caught up with Bridgette Hernandez to discover how to write a killer cabin crew CV. This is what She said:   "While recruiting may be currently paused for some airlines, travel restrictions will lift eventually and airlines will return to normal...

Does working in aviation affect your personal life?

Does working in aviation affect your personal life?

We recently caught up with our guest blogger, Alex, to discover if working in aviation affects your personal life. This is what he said:   "Not all jobs are created equal, and that is truer for aviation than most other jobs. Working on a plane as a pilot, crew...

Top Tips for New Cabin Crew

Top Tips for New Cabin Crew

We recently caught up with Arslan Hassan from Dynamologic Solutions to discover top tips for new cabin crew. This is what he said:   "The airline industry is expected to pick up from where it left before the Coronavirus. The latest statistics show that air...

British Airways Reveals November Schedule

British Airways Reveals November Schedule

British Airways will operate 52 long haul routes alongside its short haul network this November as the airline continues to adapt to changing restrictions around the globe as a result of the Covid-19 pandemic.

Services will continue to operate to US gateways including New York JFK, Boston, Los Angeles, Miami and San Francisco, with Newark added to the schedule in late November.

Flights to the Caribbean continue to destinations including Barbados, Antigua and St Lucia, and flights will operate to destinations across Africa, the Middle East and Asia such as Dubai, Mumbai, Hong Kong and Singapore. Flights to Santiago, and Riyadh in Saudi Arabia, are also set to return.

 

British Airways will also continue to serve domestic destinations including Manchester, Glasgow, Aberdeen and Newquay. In continental Europe, cities like Paris, Munich, Geneva and Amsterdam, among others, will be connected to Heathrow by frequent, direct flights.

There are also regular flights to beach destinations such as Lanzarote, Tenerife and Gran Canaria.

 

Sean Doyle, CEO of British Airways, said: “We continue to connect Britain with a substantial number of destinations across the globe and customers tell us they are reassured by the safety measures we’ve put in place, including personal protection packs, screens, sanitiser stations, adapted meal services and customers and colleagues in masks.

“The risk of contracting Covid-19 during a flight is incredibly low. IATA, the global aviation industry body, suggests that since the start of 2020 there have been as few as 44 cases of Covid-19 linked to flights.

Over the same period some 1.2 billion passengers have travelled. This figure amounts to one case for every 27 million travellers.

“We believe the best way to get people flying again is to introduce reliable and affordable testing before flying. When this happens and demand returns, we stand ready to reintroduce even more destinations to our network, and carry on connecting even more families, friends and businesses.”

 

As always, the operation of any flight is subject to changes, international restrictions and government approval.

The airline has a range of measures to keep customers safe when they travel, both at the airport and on board, and more on this can be read here.

3 Tips for Writing a Killer Cabin Crew CV

3 Tips for Writing a Killer Cabin Crew CV

We recently caught up with Bridgette Hernandez to discover how to write a killer cabin crew CV. This is what She said:   "While recruiting may be currently paused for some airlines, travel restrictions will lift eventually and airlines will return to normal...

Does working in aviation affect your personal life?

Does working in aviation affect your personal life?

We recently caught up with our guest blogger, Alex, to discover if working in aviation affects your personal life. This is what he said:   "Not all jobs are created equal, and that is truer for aviation than most other jobs. Working on a plane as a pilot, crew...

Top Tips for New Cabin Crew

Top Tips for New Cabin Crew

We recently caught up with Arslan Hassan from Dynamologic Solutions to discover top tips for new cabin crew. This is what he said:   "The airline industry is expected to pick up from where it left before the Coronavirus. The latest statistics show that air...